This website

I needed a site that sells content, strategy and AI work to businesses, gives artists their own lane, and loads fast on a phone. Instead of hiring a developer, I built it myself by directing AI coding tools. It is the same skill I bring to clients who want AI in their creative work.

I set the direction for everything: the structure, the design rules, every line of copy, and what the site should never say. Claude Code wrote the code under that direction. I reviewed every page, asked for changes, and approved what went live.

Solo project.

AI is fast, and fast only helps if it is right. So I treated it like a team I was directing: clear rules up front, small steps, and nothing approved until I had seen it working on a desktop and on a phone.

The rules came from studying sites I admire: one color for every button, one main action on every page, a footer that works like a second home page, and copy that talks to the client, not about me.

1. Structure first

   Who the site is for, what each page has to do, and the one action every page leads to: a 30-minute call.

2. Design rules

   One button color, a menu ordered the way a visitor gets to know me (who I am, the finished work, then what I offer), and real work in phone frames up top.

3. Copy, page by page

   Every line reviewed in passes, keep, change or cut, and written to the client's problem first.

4. Speed

   Fonts hosted on the site, phone-sized copies of every large image, and code that loads only when it is needed.

5. Checks

   Every page, form and phone layout checked automatically before anything goes live.

On a simulated mid-range phone, the home page went from a speed score of 47 to 87, and from 7.5 seconds to 2.2 seconds before anything appears. On desktop it scores 99.

The heaviest case study dropped from 3.5 MB to 1.1 MB. Every page passes a search check for titles, descriptions, share images and headings, and the whole site is checked again before every update.